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Because Your Business Deserves More Than Sticky Notes & Vibes

I'm Lisa Williams — web designer, systems strategist, and the person you call when your projects live in 12 different tabs and nothing talks to each other.

I help web designers and service providers build calm, repeatable workflows — with Notion as the hub and the Fluent ecosystem as the engine — so your business runs clearly whether you're onboarding a new client or stepping away for the weekend.

Helping you go from
“Where do I even start?” to “I've got this.”

Who's Behind The Designer Studio HQ?

The "Other" Biz

I own and operate JoLi Design Solutions, a small but mighty web design and marketing studio, alongside my husband Steve and our two cats. We don’t just build websites — we build the full marketing ecosystem behind them, powered by the Fluent suite (FluentCRM, FluentCart, FluentForms, FluentBooking, and more). The journey began in 2019 and it has been one glorious ride.

My Friends Obsession

I’m obsessed with “Friends” (you’ll probably notice Rachel and Joey making cameos in my tutorials 😉). I even have the Central Perk and Apartments LEGO sets! Jennifer is my 🩷.

Your Systems BFF

In my courses and resources, I’m all about making things crystal clear and super easy to follow. Going back to my teacher roots. Think of it as having a best friend help you turn the chaos into a simple system.

My “Okay, We Need a System” Era

I’ve been a Notion user for six years. For a long time it was more “cute lists and random pages” than “actual operating system.” Then I built a real business hub in Notion — the kind that keeps projects on track, stores every template, SOP, and decision in one place, and makes work feel repeatable instead of chaotic.

And that changed everything. 

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steve and lisa at the lions game

Okay, real talk… one of my favorite things in the world? Helping business owners stop saying, “Ugh, I really need to get myself organized” and actually do it.

Here’s the thing: Notion is the hub. It’s where your project plans live, your templates get reused, and your client details are actually findable. Then, for businesses that want the full ecosystem, the Fluent suite becomes the engine — connecting your forms, CRM, email marketing, booking, and payments so everything works together seamlessly.

No more jumping between 7 disconnected tools. No more “wait, where did that go?”

In my courses, I break it all down like we’re just two friends sitting on the couch—with coffee, obviously—getting your client workflows, forms, and systems totally dialed in. No tech degree required. Just good vibes and good systems.

So welcome! I’m so glad you’re here! Let’s get your business systems working for you so you can stop stressing and start celebrating. 🎉

Need a professional website?
maven insider laptop with coffee

Not sure what you need?

Schedule a Systems Direction Call
We'll look at how your business is currently running, figure out where the biggest gaps are, and map out the cleanest path to a workflow that actually holds.

Lisa Williams

Lisa Williams

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