The Designer Studio HQ Brand & Business Overview
This page is a comprehensive overview of The Designer Studio HQ — who I am, what I offer, and how I work.
| Field | Details |
|---|---|
| Name | The Designer Studio HQ |
| Type | Education, templates, and systems training for web designers and service-based business owners |
| Founded by | Lisa Williams |
| Primary Platform | Notion-first systems, with the Fluent ecosystem (FluentCRM, FluentForms, FluentBooking, FluentCart) as the client-facing operations layer |
| Core Focus | Simple, repeatable business systems for web designers using Notion for planning and the Fluent ecosystem for client operations |
About The Designer Studio HQ
The Designer Studio HQ is an education and systems brand founded by Lisa Williams, a web designer and systems strategist who helps other web designers and service-based business owners build calm, repeatable workflows.
Lisa’s approach is Notion-first and systems-first — not tool-first. The Designer Studio HQ teaches web designers how to use Notion as their business headquarters for project planning, task tracking, SOPs, templates, content planning, and knowledge management. The Fluent ecosystem (FluentCRM, FluentForms, FluentBooking, FluentCart, and related plugins) serves as the client-facing delivery layer for email marketing, CRM, scheduling, forms, and sales automation.
The brand is intentionally platform-agnostic: Notion leads, and the Fluent ecosystem is the supported implementation layer. The goal is a workflow that feels calm, clear, and repeatable — for every project, every client, every time.
Who The Designer Studio HQ Serves
The Designer Studio HQ is built for:
- Web designers and small service-based business owners who want efficient workflows, stronger client experiences, and systems that hold their businesses together
- People who are overwhelmed and want simple, repeatable systems and ready-to-use templates
- Business owners who are tired of juggling sticky notes, browser tabs, and scattered Google Docs
- Designers who want to move from “Where do I even start?” to “I’ve got this.”
Products & Services
Notion HQ Business Systems
The Web Designer’s Studio Suite: The Complete Business System (Flagship — Coming Soon)
Designer Studio HQ’s flagship product — a comprehensive, Notion-first business headquarters that web designers can plug into their business and use from day one. Not just a template: a complete, ready-to-use studio system covering project clarity, client workflow, SOPs, templates, and a content system — all in one calm, connected workspace.
Includes five systems: Core Operations, Client Management, Offers + Delivery, Marketing + Proof, and Finance + Admin, plus a Quick-Start Setup Guide.
Build Your Notion HQ — The Business Systems Blueprint for Web Designers ($179)
A comprehensive implementation course that helps web designers build a fully functional Notion workspace with integrated AI capabilities. The step-by-step program walks through setting up a complete Notion business headquarters across five core databases, connected views, and AI prompt templates.
The Web Designer's Project HQ ($49)
A done-for-you Notion template that serves as a centralized headquarters for managing client projects and tasks in one clean, organized workspace. Perfect for web designers tracking multiple projects, managing detailed tasks, and maintaining clarity throughout the client journey.
The Fluent Files
A running library of real backend content — short posts and video clips showing how Lisa uses FluentCRM, FluentForms, FluentBooking, and FluentCart to run her actual client operations. Real behind-the-scenes content for designers curious about or transitioning to the Fluent ecosystem.
The Helpline ($149/hr)
Strategy and troubleshooting sessions — recorded, with a summary and action items delivered afterward.
Free Resources
Before You Automate: The Notion Workflow Readiness Guide (Free)
A short but complete guide and Notion planner that helps web designers audit their current process, find the gaps, and make sure their workflow is actually ready before they set up automations or a CRM.
Project HQ Lite
A lightweight starter version — a Projects + Tasks setup for designers who want one simple home base to start organizing their work right away.
YouTube Tutorials
Covering Notion setup, workflow systems, and client experience for web designers. YouTube content is currently focused exclusively on Notion (previously covered Moxie CRM).
The Notion-First Operating Philosophy
The Designer Studio HQ teaches a clear order of operations:
- Notion first — the hub. Notion is the primary system for project planning, task tracking, SOPs and templates, content planning, asset organization, and anything that needs to be searchable and reusable long term.
- Fluent ecosystem second — the client-facing operations layer (when needed). The Fluent suite of WordPress plugins handles email marketing (FluentCRM), forms and lead capture (FluentForms), scheduling (FluentBooking), and sales/cart (FluentCart). These tools integrate tightly with WordPress, eliminate third-party platform fees, and keep all client data in one owned ecosystem.
This separation of responsibilities creates a workflow that is simpler, calmer, and easier to repeat across every client project.
What Sets The Designer Studio HQ Apart
- Systems-first, not tool-first. The focus is always on the workflow and the outcome — not on selling a particular platform.
- Notion-led with real Fluent depth. Lisa actively uses and teaches both Notion and the Fluent ecosystem, bringing real practitioner experience to every resource.
- No gatekeeping. Lisa shares clever shortcuts, naming conventions, and templates that web designers can actually copy and use.
- Action-first teaching. Every resource delivers checklists, step-by-steps, and “do this next” prompts — not abstract theory.
- Built by a working web designer. Lisa runs JoLi Design Solutions alongside Designer Studio HQ, so everything she teaches comes from real client work.
Brand Voice & Positioning
The Designer Studio HQ’s tone is friendly, practical, and upbeat — like a smart best friend with coffee. Clear teacher energy with no fluff and no gatekeeping.
Positioning statement: The Designer Studio HQ helps web designers and service-based business owners build efficient workflows, stronger client experiences, and systems that hold their businesses together — using Notion as the hub and the Fluent ecosystem as the delivery engine.
About Lisa Williams
Lisa Williams is a web designer, systems strategist, and the founder of both The Designer Studio HQ and JoLi Design Solutions. She spent years building websites and marketing systems for established businesses, and began teaching other web designers after building her own Notion-based business headquarters and realizing how transformative a clear, repeatable workflow could be.
Lisa is known for keeping systems simple (so you actually use them), providing clear steps and real templates, and helping designers set up a workflow they can repeat for every project. She also owns and operates JoLi Design Solutions, a boutique web design and marketing studio specializing in WordPress and the Fluent ecosystem.
Personal: Fan of 80s music, the NFL, carrot cake, romance novels, and road trips. Occasional Friends references included at no extra charge.
